Unlocked: Mobile & App Growth Summit
Amsterdam
- 14 October 2025
- Hotel Casa, Amsterdam
About the Event
Unlocked: Mobile and App Growth Summit, Amsterdam, is where Europe’s brightest mobile minds converge to shape the future of app success. This high-energy summit will bring together over 150 innovators across marketing, product, UX, and growth from across the region.
As Europe’s mobile app market races toward a $124 billion valuation by 2030, Unlocked delivers deep insights into user acquisition, smart monetisation, retention, ASO, and performance marketing.
From hands-on workshops to keynotes, expect an agenda packed with actionable strategies from the industry’s top growth experts and product leaders.
speakers
Amanda Gandolpho
Head of Brand,
Swapfiets
Alvaro Ungurean
Commercial Director Europe, International Train,
Trip.com Group
Garima Singh
Global Strategy Lead,
Commercial Marketing,
AkzoNobel
Praveen Ramaswamy
Growth Bets Lead - EMEA Mobility,
Uber
Maksymilian Pawłowski
Performance Marketing Lead,
Blix
Idan Gerby
General Manager, Youda Games,
Playtika
Simona Piftor
Head of Product Design,
Catawiki
Soyinka Majumder
Head of Customer &
Marketing Analytics,
Just Eat Takeaway.com
Sponsors
Gold Partners
Silver Partner
Associate Partner
Exhibition Partner
Coffee Partner
Networking Partner
PREVIOUS UNLOCKED SERIES PARTNERS
Agenda Highlights
Acquisition & Personalisation
Scaling Growth in Fragmented European Markets
- Think Global, Build Local: Tailoring UX And Features Per Region
- Community-Led Apps For Long-Term User Loyalty
- Localisation Beyond Translation To Drive Engagement
Monetisation & Revenue Models
Monetisation & Revenue Strategies
- Freemium vs Subscription: What works in 2025
- Balancing User Experience with Monetisation Goals
- Smart Payments Tailored To Local Preferences
Privacy & Data
Performance Marketing & Acquisition
- Cutting CAC with smarter, data-led targeting
- Unifying ASO and Paid UA for better efficiency
- Creator-Led, Hyper-Targeted Growth Strategies
User Experience & Retention
Retention & Engagement
- Building Sticky Content In Fast-Scrolling Environments
- Designing Habit-Forming User Experiences
- Creating Value-Driven Engagement Loops
TOP BRANDS WHO HAVE ATTENDED
book your pass
€299
- Access to the exhibition floor
-
Network with 150+
marketing, growth & product
leaders -
Access to 12+ sessions,
fireside chats, and keynotes -
Gourmet lunch and
networking refreshments
Note:
. No consultants or solution providers are eligible for this pass, exclusive to end users representing a primary market.
. The organising committee reserves the right to reject your registration if you do not meet the criteria for the summit.
€1499
-
Branding as a 'Networking
Partner' on the event website -
Network with 150+
marketing, growth & product
leaders -
Access to 12+ sessions,
fireside chats, and keynotes -
Gourmet lunch and
networking refreshments
Note:
. This pass is exclusively reserved for solution providers.
Testimonials from Previous Editions
Pablo D Cantu
Jaime Ocampo
Prashant Singh
