AGenda
Join the Mobile & App Growth Summit, where over 150 leaders and top minds in mobile marketing, app monetisation, and user engagement converge from 150+ leading companies. Discover insights and explore strategies driving the future of app growth.
Join the Mobile & App Growth Summit, where over 150 leaders and top minds in mobile marketing, app monetisation, and user engagement converge from 150+ leading companies.
Discover insights and explore strategies driving the future of app growth.
Daniel Tan
APAC CMO & Marketing Leader
Frank (Yu Hang) Ng
Senior Vice President - Growth,
Intellect
Melanie Tan
Director of Product Management,
YouTrip
Jennifer Choi
Head of AI Product Development & Government,
Grab
Roopa Sharma
Director - Brand & Content Marketing,
Audible
We’ll unpack how mission-driven, community-led marketing not only builds stronger user loyalty but also creates sustainable, long-term value for app businesses. Hear how brands are aligning marketing with user values — from mental wellness to sustainability — and how that drives organic growth, retention, and cultural momentum.
- How to build marketing campaigns around shared purpose
- Balancing business goals with community-building
- Real-world tactics for driving engagement through cause, identity, and connection
The prevalence of quick-consumption content has accelerated user churn rates. Mobile applications must constantly refresh their user experience and content strategy to retain audience attention in an increasingly competitive environment. What does it take to tell compelling stories, and break through the noise?
Post-IDFA Targeting Limitations are affecting performance marketers. With less access to tracking data, delivering personalised experiences and measuring campaign success has become more difficult but not impossible. This session will cover how app companies are adapting to these privacy-first changes by using first-party data, contextual targeting, and privacy-compliant tools like SKAN. What are the creative ways to personalise user journeys without relying on invasive tracking.
Creators offer direct access to specific user segments, from gamers and new parents to finance enthusiasts or beauty fans. This allows hyper-targeted marketing that feels personalised. This authenticity boosts trust, which translates into higher conversion rates. How are creators changing the game for apps in lifestyle, fitness, gaming, and wellness?
Today, the app market is full of choices, so just being “good” isn’t enough to succeed. This session will cover how successful companies find what makes their app special and stand out from the crowd. How to balance what users want with unique features, how to test if your app really fits the market using real user feedback, and why being different means more than just having a cool brand. Real examples of apps that build loyal users by focusing on clear purpose and smart design.
How is Gen AI redefining campaign performance across the mobile funnel? From hyper-personalised creative to predictive optimisation and real-time content generation. This session will explore practical use cases, showcase tools making an impact today, and offer a roadmap for integrating Gen AI into your existing mobile marketing stack.
Most teams treat ASO and paid user acquisition as separate efforts, but the smartest ones don’t. This session explains how leading growth teams are merging ASO and UA into a single, high-performance funnel. Learn how to align creative, targeting, and store strategy to drive installs that actually convert. We’ll cover how to build cross-functional teams, avoid KPI conflicts, and use Custom Store Listings, A/B testing, and seasonal trends to boost efficiency and scale smarter.
This session will focus on how successful apps are building habits that bring users back again and again. Role of the powerful strategies like creating daily engagement loops, using push notifications wisely, and designing in-app experiences that feel personal and rewarding. Learning how to build a sense of community inside your app, and how to use user behaviour data and AI tools to improve the experience over time.
Europe’s app space is extremely competitive, especially in industries like FinTech, travel, and lifestyle. Xx leads the app landscape as a premier xx. This session shares real-world strategies to help your app grow in these high-pressure environments. Learn how top teams stay ahead, even when the market feels highly competitive.
Through channels like performance campaigns, app store reviews, social listening, and CRM, they gather invaluable data on what users want, what frustrates them, and what features are missing. This feedback can directly influence product roadmaps. Some of the most successful apps evolve based on insights generated from marketing-led initiatives. This session will show how product and marketing teams are working together, using low-code tools, AI, and smart systems to build faster, fix problems quicker, and keep apps running smoothly.
