Push Notifications Have Become a Retention Risk

Less is more when it comes to push notification strategy. Poorly timed notifications accelerate fatigue and increase opt-outs. Several major platforms have begun linking notifications more closely to user behaviour. Here’s what we can learn from them

Why the Best Product Doesn’t Always Win

Unlocked Archives: Growth depends on making the product visible to the right audience, and rising acquisition costs, together with AI-driven marketing, are making positioning and distribution increasingly challenging.