AGenda
Join the Mobile & App Growth Summit, where over 200 leaders and top minds in mobile marketing, app monetisation, and user engagement converge from over 150 leading companies. Discover insights and explore strategies driving the future of app growth.
Moderator: Daniel Tan, APAC CMO & Marketing Leader
Daniel Tan
APAC CMO and Media Executive
Frank (Yu Hang) Ng
Senior Vice President - Growth,
Intellect
Jennifer Choi
Head of AI Product Development and Government Transformation,
Grab
Willynn Ng
Regional Head (International Markets), TanTan International (part of Hello Group Inc.)
Shaun Heng
Director, Product Strategy & Growth,
MoonPay
Ajay Jilka
Head of Esports, Eastern Europe & Central Asia, and Emerging Markets,
Moonton Games
Mason Tay
Director, Global Markets Growth,
Tripadvisor
By tracking various touch points along the user journey, you can gain a comprehensive understanding of engagement and lay the groundwork for sustainable growth.
- Elevate user quality through post-install event tracking
- Open the door to a deeper understanding of user engagement
- Anticipate challenges by identifying patterns in user drop-offs
- Keep user acquisition campaigns aligned with your performance goals
Noble Binoy
Director and Head of Digital,
SPOTV
Jason Teo
Head of Growth Marketing,
Endowus
Maria Baschenko
Head of MarTech
Standard Chartered Bank
What does it take to grab and keep eyeballs for mobile real estate? Does delivering value on the go stand in the way of timeless stories? Does snackable content that can be engaged with in short bursts, have a long-term impact?
Dipashree Das
Head of Partner Growth Marketing- APAC & ANZ,
Amazon
How does organic search contribute to app store optimisation? How can brands optimise word of mouth? Adapting your SEO skills to optimise mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store. This session will explore:
- App landing pages: The page on your website dedicated to featuring your app.
- Store listing pages: Your Apple App Store and Google Play Store listings.
Mayank Sancheti
Senior Vice President - Product,
Pocket FM
To drive long-term retention and revenue, apps must move beyond features to build lasting user habits and deliver tailored, high-impact experiences. This session dives into how leading brands use data, behavioral insights, and personalisation to make apps truly stick.
- Build habit loops that drive consistent engagement
- Reduce friction and optimise user journeys through testing and feedback
- Use dynamic content and segmentation to personalise experiences for diverse audiences
- Leverage predictive analytics to anticipate behavior and drive deeper personalisation
Moderator: Praveen Chandran, Director – Product Management, Carousell Group
Praveen Chandran
Director - Product Management,
Carousell Group
Vincent Low
Co-Founder & CEO,
Potato Play
Neetesh Pansare
Associate Director - Expansion,
Shopback
Nilesh Jain
Director, Head of Digital Channels & Experience,
Citibank Singapore
James Peng
Head of Growth Marketing,
Arta Finance
Roopa Sharma
Director - Brand & Content Marketing,
Audible
Ettore Manetti
Principal User Experience Designer
Riot Games
Turn user insights into the backbone of your product innovation engine. At foodpanda, we combine behavioural data, direct user feedback, and experimentation to uncover what truly drives customer decisions across diverse markets. In high-growth environments, relying on assumptions or single-channel data often leads to misfires. This session will explore how to build a scalable user insight framework to guide smarter, faster product decisions. You’ll learn:
- Different types of actionable user insight and how they can be used
- Embedding insight loops into product and growth workflows
- Adapting product strategies to cultural and behavioural nuances across regions
ZeMing Chan
Head, Growth Innovation,
Foodpanda
Around 94% of shoppers compare prices while making a purchase decision online. This puts the onus on brands and retailers to make sure they offer the most competitive prices. Leveraging intelligent AI-driven dynamic pricing can help monitor prices for competitor products across platforms, and make pricing decisions to reflect the best prices without sacrificing margins.
As our region faces a rapidly ageing population, it’s crucial to prioritize inclusive design that caters to the needs of the elderly. This session explores the challenges and opportunities in designing mobile experiences for older adults, highlighting strategies to improve accessibility, usability, and engagement.
- Understanding age-related changes and their impact on mobile usage
- Designing intuitive interfaces for older adults
- Accessibility features and inclusive design principles
- Case studies and best practices for age-friendly mobile design
Harriet Wakelam
Executive Director Design,
DBS Bank
Expanding apps globally requires more than broad strategies—it demands deep local understanding. In regions like Southeast Asia, cultural nuances, language differences, local regulations, and payment preferences shape user behavior and marketing success.
This session explores:
- How hyper-localisation and geo-targeting empower brands to create tailored experiences that truly resonate with diverse audiences?
- How to balance personalized marketing with privacy concerns in today’s data-sensitive world?
Protik Roychowdhury
Vice President - Product,
Intellect
Esther Tan
Global Director of Marketing & E-Commerce,
Plaza Premium Group
Learn how to optimise your revenue streams without compromising the user experience. Our expert panel will discuss the latest trends and models in mobile app monetisation, including freemium, subscriptions, in-app purchases, and ads
Pablo Cantu
Head of Product,
Bitsmedia
Discover how to build high-impact marketing funnels that attract, engage, and convert users across diverse markets. This session will explore advanced performance strategies, including precise audience targeting, multi-channel execution, and growth loops like referral programs—tailored for fast-growing regions in Asia.
James Peng
Head of Growth Marketing,
Arta Finance
There is much that is said about Generation Z but how much is myth, and what can marketers trust? This session is led by a brand that has cracked the code. If Gen Z looks at mobile devices as an extension of themselves, how can brands create authentic connections?
Bhavin Mehta
Managing Director,
Helpling APAC
What does it take to grab and keep eyeballs for mobile real estate? Does delivering value on the go stand in the way of timeless stories? Does snackable content that can be engaged with in short bursts, have a long-term impact?
