Getting to Know Peggy Anne Salz: Chairperson at Unlocked: Mobile & App Growth Summit

Through her podcasts at MobileGroove, Peggy regularly picks the brains of leaders across mobile growth, gaming, advertising and technology, exploring the ideas and changes shaping the industry.

Signal Loss has Made Attribution’s Blind Spots Too Large to Ignore

Somewhere between 30% and 40% of the conversions marketing teams used to be able to track are no longer visible to them. Marketing mix modelling is filling the gap it left behind.

The Top 10% of Apps Take 94.5% of Revenue. Here’s Why

Subscription revenue is more concentrated than ever, and the gap isn’t explained by better ideas — it’s explained by better decisions.