Unlocked Archives: Growth depends on making the product visible to the right audience, and rising acquisition costs, together with AI-driven marketing, are making positioning and distribution increasingly challenging.
A product leader with a technical background and 10 years of experience working with international brands and technology start-ups. Experienced in shaping product strategy and driving data-driven product development with cross-functional teams. Strong expertise in agile product development, rapid experimentation, product discovery, user research and full-funnel optimisation.
Leroy is a marketing strategist with extensive experience in performance marketing, digital, communications, and mobility. He currently leads the Marketing department at Q-Park, overseeing Digital, Communications, and Business Intelligence to shape the customer journey and enable data-driven decision-making. With a customer-first mindset and a focus on innovation, Leroy combines strategy, technology, and teamwork to drive change and create value within the evolving mobility ecosystem
Maciej is a growth leader with 15+ years of experience across performance, CRM, SEO/AEO, and international expansion. He currently leads these areas at Paybis, having previously held senior roles at bunq, Bitvavo, and Dyme, working across 40+ markets. He also built AEO-Lite, a free tool for checking visibility in AI search.
Jyoti is a product strategy leader with 10+ years of experience across travel, fintech and e-commerce. Her career includes Booking.com, Binance, Flipkart, BUX, Cisco and A.T. Kearney.
Clizia L’Abbate is a senior marketing and growth leader, previously with Wolt, where she led regional and global marketing initiatives across European markets. She brings extensive experience in growth strategy, customer acquisition, subscriptions and digital marketing.
Jana Waldschmidt is Director of Product at GetYourGuide, with over 10 years of experience in product management, strategy and innovation. She focuses on building customer-centric products, driving product growth and creating experiences that deliver real value to users.
Lakshmi Pillai is an app-first strategist and global account director, specialising in digital transformations and omnichannel growth. With over a decade of experience in technical account management, customer engagement, and product strategy, she has been instrumental in driving award-winning growth playbooks.
Lakshmi has led high-impact strategies that have accelerated product adoption and customer success. Before joining Branch, she was a Mobile Solutions Architect at Infosys, where she played a pivotal role in automation and integration solutions for Air BP, focusing on airfield automation.
A proactive problem-solver, Lakshmi’s contributions have earned her multiple accolades, including the Redwood Club Award (Presidents Club) in 2024 & 2025 for outstanding revenue impact. She is known for her strategic mindset, technical expertise, and commitment to product excellence and innovation.
Riddhi Modha is a Lead Product Owner – Growth Tech Tracking at Just Eat Takeaway.com, based in Amsterdam, where she leads performance tracking systems that power growth across the platform. Over four-plus years at the company, she has progressed from Performance App Tracking Specialist to her current leadership role, combining technical depth in tracking infrastructure with strong product ownership.
Before this, Riddhi worked as a Technical Implementation Analyst at Chalhoub Group in Dubai, and spent over three years at Namshi.com as a Frontend Developer, where she single-handedly built and launched major campaigns like Black November and Back to School, managing tight timelines and budgets for promotions across design, content, and project teams.
Riddhi holds a BSc in Computer Systems from Heriot-Watt University and brings core strengths in customer service, growth marketing and corporate leadership.
Liam is a Growth Marketing Strategy Lead for EMEA at Uber, where he leads growth strategy for Delivery across the region, connecting global marketing priorities with local market needs. With over 15 years of experience in marketing and media, he has held senior roles across performance marketing, digital media and growth strategy at Uber and Booking.com, as well as marketing roles at TSB Bank, Post Office and Computershare. His expertise spans performance marketing, media strategy, investment planning, experimentation and driving sustainable growth across diverse markets.
TikTok is the global discovery platform for videos, live streaming, shopping, and more. TikTok’s mission is to inspire creativity and bring joy. Over a billion people come to the platform each month to share what they love, learn new things, and find ideas that make everyday life more interesting. TikTok is headquartered in Los Angeles and Singapore, with offices around the world. For more information, visit newsroom.tiktok.com.
Arturo is a mobile growth and App Store Optimisation (ASO) specialist with 13 years of experience helping global brands accelerate app discovery, user acquisition, and conversion. He is currently Senior ASO & Growth Manager at Electronic Arts, where he leads global ASO and growth strategy.
Throughout his career, Arturo has led ASO, CRO, and app growth initiatives for organisations including Welltech, Adobe, Phiture, CoinW, EasyPark, ParkMobile, and Zynga. He specialises in keyword optimisation, localisations, conversion rate optimisation, and has launched hundreds of experiments focused on driving organic growth. He works closely with cross-functional teams to improve user engagement, paywall performance, and long-term business growth.
Laurens Jansen is a seasoned growth leader with over 13 years of experience driving digital growth across startups, scale-ups, and corporate ventures.
As Head of Growth at Polarsteps, he leads the company’s marketing, acquisition, and engagement strategies—is responsible for building a scalable experimentation engine and delivering measurable results through data-driven execution.
Before joining Polarsteps, Laurens served as the temporary Head of Growth for over 30 B2C and B2B brands at Off The Record – ACE Agency, contributing to the success of companies like Storytel, VodafoneZiggo, Unilever, Felyx, and Scribbr. With deep expertise in both organic and paid growth, Laurens brings a strategic, impact-oriented mindset to every challenge.
Lorenzo Rossi is the Co-founder of REPLUG – App Marketing Experts, an award-winning agency that helps mobile companies achieve sustainable growth with transparent, data-driven strategies. With over a decade of experience, he has supported leading brands worldwide by combining paid user acquisition, retention, and engagement into long-term growth solutions.
Rita Caetano is a Success Team Manager at Customer.io. Since joining the company in 2021, she has focused on helping strategic customers achieve long-term value while supporting and developing high-performing Customer Success teams. Rita leads a team of senior Customer Success Managers who manage portfolios of strategic accounts, providing coaching, escalation support, and strategic oversight to drive retention and growth.
With a career in SaaS Customer Success dating back to 2019 and a background in five-star hospitality, Rita brings a strong customer-first mindset to her work. Her hospitality experience shaped her passion for creating exceptional customer experiences and building lasting relationships—principles she continues to bring to Customer Success today.
A former winner of Dragons’ Den, Louise co-founded Wuzzon, a leading Amsterdam-based app growth agency. Her team of international consultants specialize in full-funnel mobile marketing. With over a decade of experience in the digital landscape, she has a proven track record of helping brands like Bunq, Wehkamp, and Nationale Nederlanden scale their app presence by focusing on data-driven strategies. Louise is a frequent speaker on app growth both at universities and (international) digital marketing events.
Erik Rothengatter is Marketing Manager at The Wonder Weeks, a global parenting app on a mission to make parents feel confident when taking the biggest leap in their lives: having and raising a baby. In his role, he focuses on user acquisition, subscription conversion, content and building paid media systems across Apple Search Ads, Google UAC, and social channels. With more than 15 years of digital marketing experience, spanning media agencies, travel, and consumer apps, Erik brings a performance-driven perspective on growing mobile subscription products, from top-of-funnel acquisition through to monetisation and long-term retention.
Peggy Anne Salz is recognised as one of the leading experts shaping the mobile world. As a journalist, analyst, consultant, in-demand online talent and founder of MobileGroove—an insights-packed destination—Peggy produces webinars, podcasts and knowledge resources and reports to educate marketers on the latest mobile and app trends, customer engagement and experience, and how brands and businesses can grow sustainably through values-driven marketing and CX innovation.
REPLUG is a mobile growth agency helping companies solve their biggest app growth challenges. From customer acquisition and measurement to retention and expansion, we help turn mobile into measurable business results.
Kiril Filipov is a European marketing and growth leader working at the intersection of technology, consumer behaviour and culture. He leads marketing for Viber across Europe, driving acquisition, retention, CRM, partnerships and market growth. His work focuses on finding scalable growth opportunities while adapting global products and strategies to local European audiences. He has worked across B2C and B2B products, building campaigns that combine data, creativity and cultural insight to turn product value into user growth.
Customer.io is an AI-powered customer engagement platform designed for organizations to create personalized customer journeys that engage, convert, and scale. Orchestrate messages across all channels, including email, in-app, SMS, push, and webhooks. Over 8k+ companies, including Notion, LESMILLS+, and Angi, rely on Customer.io to power their messaging needs.
SplitMetrics is a mobile marketing technology company combining AI-powered technology, data, and expert services to help app businesses scale profitably. As an Apple Ads Partner, we manage $1B in annual ad spend and support over 10,000 brands globally. We help marketers maximize profits through automated Apple Ads management, A/B testing, App Store Optimization, and multichannel marketing across platforms like TikTok, Google Ads, Meta, and 10 more channels.
Norman Nielsen is Growth Evangelist at idealo and product owner idealo flight comparison – Idealo is Europe’s leading price comparison platforms. Before that he led the organic growth strategy across international markets. Previously, he spent nearly seven years at Omio, most recently as VP Growth, and 7 years at Zalando as head of Organic – building and scaling a global team of 20-80 marketing and tech experts. With two decades of experience, he is a recognised expert in organic growth, AI-driven automation, and international expansion.
Bidease is a mobile advertising platform powering both demand and supply across the in-app ecosystem. It enables brands and app marketers to acquire and re-engage users through AI-driven, fully managed programmatic campaigns, while helping publishers monetize inventory through its growing SDK and exchange solutions. Operating on both sides of the market gives Bidease deeper insight and stronger performance for advertisers and publishers alike, particularly in high-growth global markets.
Adjust is a global leader in measurement, analytics, deep linking, and fraud prevention solutions for app marketers. Trusted by brands worldwide, Adjust helps marketers measure, optimize, and scale performance across every channel, platform, environment, and customer touchpoint. With AI-powered analytics, automation, privacy-centric attribution, engagement solutions, and much more, Adjust delivers the insights and tools marketers need to maximize ROI, improve user experiences, and drive omnichannel growth with confidence.
Kirill Pospelov is driving the growth of MyPie, a fan-driven platform that turns music streaming into financial support for artists. He focuses on developing new monetisation models that make it easier for audiences to support artists without adding friction to the listening experience. With a background in digital advertising and music promotion for major brands, Kirill brings a consumer-focused perspective on pricing, engagement and the evolving ways audiences support the artists they value.Â
Natalia Burakova is Head of Growth at Elva, an AI-powered video director app, and a Growth Advisor focused on mobile subscription apps. With more than 10 years of experience in tech, she has supported over 50 products across AI, travel, health, utilities and consumer subscriptions. Her work sits at the intersection of monetisation, onboarding, retention and product strategy, with a focus on building sustainable growth systems across the full user journey.Â
Branch provides software for enterprise businesses to acquire, retain, and engage users. The Branch platform delivers deep linking solutions that work across environments, along with AI-powered measurement to help organizations optimize advertising spend and improve ROI. World-class brands including Instacart, Western Union, NBCUniversal, Zocdoc, and Reddit rely on Branch to drive better marketing performance and keep users engaged.
Admitad is a global partner marketing platform that helps brands drive measurable growth through affiliate marketing, creator partnerships, mobile advertising, loyalty solutions, and performance-based customer acquisition. Operating across 20+ markets, Admitad connects more than 30,000 advertisers with over 100,000 active publishers and creators, enabling businesses to scale through transparent tracking, advanced attribution, and data-driven marketing solutions. With a strong presence across APAC, Europe, LATAM, and the Middle East, Admitad empowers brands to maximise ROI and build sustainable partnerships that deliver real business results.
Pablo is a versatile technology executive who has held leadership positions as both Head of Product and Head of Marketing. Over nearly two decades of international experience spanning Germany, China, and Singapore, he has specialised in building high-performing teams that leverage AI to drive product-led growth, retention, and monetisation. His deep cross-functional expertise gives him a unique edge in navigating critical inflection points and shifts in product lifecycle planning.
A global AI-native SaaS company that empowers businesses with AdTech and MarTech solutions. Founded in 2012, Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud solutions. With 17 offices across APAC, the US, and EMEA, Appier empowers over 1,800 leading companies to accelerate growth through performance-driven advertising, personalized customer engagement at scale, and unified data insights that unlock audience intelligence.
Wuzzon is an Amsterdam-based app growth agency dedicated to helping mobile brands scale. From performance marketing and retention strategies to ASO and growth consultancy, our team connects apps with engaged, happy users across Europe – and beyond.
Yolande is a journalist with over 15 years of experience reporting on technology across both enterprise and the start-up landscape. Since 2015, she has been hot on the trail of covering artificial intelligence and its impact on how marketing and CX teams function.
Bhavin is the Managing Director of Helpling Singapore, a leading home services platform in Singapore and Europe. With 14 years of experience across early to growth-stage startups, multinational banking, and entrepreneurship, Bhavin has a proven track record of scaling businesses and driving customer growth.
Before Helpling, Bhavin was part of senior leadership at Zenyum, a dental tech startup, and also built a real estate marketplace. Passionate about leveraging technology to enhance user experience and operational efficiency, Bhavin specializes in growth strategies, digital marketing, and product innovation. He’s an advocate for customer-centric business models that deliver seamless user experience. Outside of work, Bhavin is an avid traveler and a tech enthusiast.
She leads a transversal organization underpinning Straight2Bank, the bank’s flagship digital platform for corporate and institutional clients. She is responsible for enabling core platform capabilities that power end‑to‑end client journeys across onboarding, servicing, and transaction banking. With deep experience spanning digital platforms, API ecosystems, and transformation at scale, Raji brings a product‑centric lens shaped by years of driving digital growth and client engagement initiatives globally.
Her current mandate sits at the intersection of Digital platform engineering and product development—where teams are evolving from builders to orchestrators, balancing speed with discipline in an AI‑accelerated environment. She is particularly passionate about how product leaders can increase decision velocity, embrace rapid iterative learning, and maintain strong engineering and governance fundamentals while navigating continuous change.
Sivaram is a marketing advisor at Genie Health, a Singapore-based health tech startup founded by ex-CXOs of LinkedIn, Twitter, and Twitch. He brings over 15 years of marketing leadership experience across consumer-tech platforms, including senior APAC roles at LinkedIn, PropertyGuru, The Walt Disney Company.
Ali has successfully grown businesses into generating multi-million dollars of revenue per quarter. He believes in putting the customer at the center, and excels at the execution of big ideas with given constraints.His previous roles includes driving ads and monetisation at Grab, CAFU, Nas and Noon.Â
Mildred Ang is the Global Lead of the Klook Kreator Program and Social Commerce at Klook, where she scales a community of 30,000+ Kreators across 88 markets into measurable bookings. With over a decade in performance, affiliate, and creator marketing; spanning SEM, paid social and affiliate, leading the Klook India marketing team, and now creator-led social commerce, she finds excitement in cracking the flywheel of community, commerce, and content.Â
Lee Kai Xin is the Chief Experience and Marketing Officer at Supermom, where she leads brand transformation, user growth, and experience strategy across Southeast Asia. She is currently focused on building the next-generation trusted village for modern mothers, bringing together community, content, data, and AI to create more meaningful support for families and stronger connections between mothers and brands.
With 18+ years spanning global agency floors (HAVAS, Publicis, serving DBS, BNP Paribas, Government of Singapore) and the trenches of high-growth startups (Circles.Life, PropertyGuru, Cinch), Gaurav has built and scaled full-stack growth engines across paid, owned, earned, data, martech, and AI — across APAC.
His marketing philosophy has always been rooted in one contrarian belief: the acquisition funnel is broken. The future belongs to the User Engagement Loop — Acquire, Engage, Retain, Refer, Repeat — powered by hyper-personalised decisioning and AI-driven discovery.
Roopa is a marketing leader with over 15 years of experience across the entertainment and consumer technology industries, having shaped audience growth and brand strategy at some of the world’s most iconic streaming and content platforms, including Netflix, Disney+, and Amazon/Audible.
Currently serving as Director of Marketing at Audible, Roopa leads go-to-market strategy and influencer programs across Asia Pacific and Rest of World. She is known for building innovative portfolio-based marketing frameworks that unlock growth across diverse and complex regional markets.
Papri leads APAC Communications at Roblox based out of Singapore. She was previously Head of APAC Communications at Tinder and prior to that worked with WPP and Edelman companies across communications, digital and creative marketing. With over two decades in marketing and communications its the art of authentic and purpose led storytelling for brands that drives her passion for the work she does across a diverse cultural and evolving tech landscape and audience.
Saiful is a Singapore-based search and growth strategist with over 15 years of experience helping organisations stay visible and competitive in an increasingly AI-shaped discovery landscape. Currently at OONA Insurance, he leads enterprise search strategy across Southeast Asia, spanning SEO, AEO, and GEO.
He has held regional search and growth roles at Citi across APAC and EMEA, Channel NewsAsia, and ZALORA Group, bringing cross-industry depth across financial services, media, and e-commerce.
JiaYuan leads global partnerships at Jolibox, helping super apps integrate entertainment content through mini apps to drive engagement and revenue growth. Over the past year, she has launched 10+ partnerships with leading platforms such as Grab, LINE, DANA, and TNGD, expanding our global footprint and unlocking new monetisation opportunities.
Benjamin drives growth across partnerships, KOLs, moomoo stores, and offline channels as Head of Channel Marketing at Moomoo Singapore — the country’s largest digital brokerage with over 1.5 million users. With 10+ years in tech, he specialises in growth, marketing, and strategic partnerships. He also co-founded Singapore’s largest partnerships network and serves as Vice President of the Singapore Strategic Partnership & Ecosystem Professionals Association.
Chee Yong is a technologist and the co-founder of multiple businesses in the mobile app, and gaming landscape. While Mixed Realms focuses on VR game development, responsible for games like Sairento VR and Hellsweeper VR, SwagSoft develops mobile apps, games, and VR/AR solutions.
He believes the future of storytelling lies in the partnership between human creativity and Artificial Intelligence. With a strong foundation in technical application development, he bridges the gap between complex software engineering and creative vision. Rather than seeing AI as just a shortcut, he views it as a powerful engine for building digital worlds that are more engaging and lifelike than ever before.
Swati is an ambitious, passionate, evolving sales and marketing professional with 9 years’ experience across technology and FMCG Industry. Her key skills include account management, digital marketing, people management and data analytics. Before Reckitt, she held ecommerce and sales roles at Kellog and NIVEA.
Yongchang is a strategic powerhouse at the intersection of data science and consumer behavior. Currently serving as the Regional Staff Customer Intelligence Strategist at GXS Group, he oversees the customer intelligence framework for two of Southeast Asia’s most innovative digital banking entities: GXBank in Malaysia and GXS in Singapore.
With a career rooted in deep analytical rigor and a PhD that informs his data-driven worldview, Yong Chang specializes in decoding complex consumer patterns to fuel business growth. He is instrumental in building the intelligence infrastructure that allows digital banks to move beyond traditional banking metrics, focusing instead on hyper-personalized customer experiences and proactive engagement strategies.
Ayush leads the SME vertical at Nium, where he oversees end-to-end product strategy and roadmaps for cross-border payments and cards. With over a decade of experience at companies including Zendesk, Grab, and Zoomcar, he focuses on building reliable fintech products where customer experience is as critical as pricing and speed. Ayush also shares practical, execution-focused insights as a product management lecturer at MAGES Institute of Excellence, helping the next generation of leaders bridge the gap between theory and real-world application.
FastSpring’s full-service ecommerce platform supports any subscription-based billing model with customizable plans — including monthly, yearly, or metered usage. Recurring billing solutions make it easy to adjust pricing, collect taxes, and accept global payment methods so you can get the most value out of every new subscriber. Maximize your revenue with easy recurring billing and subscription management that scale alongside your business. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with offices in Austin, Amsterdam, Singapore, Canada, and the UK. For more information, please visit https://www.fastspring.com
Axon Ads Manager (https://axon.ai) is AppLovin’s self-serve advertising platform that helps businesses of all sizes achieve profitable growth. It enables advertisers to find ideal customers amongst a reach of over a billion daily active users.
Cindy Chua is the Senior Investment Lead at Jobstreet Singapore, part of the SEEK Group. She oversees full funnel marketing investments across digital and offline channels, shaping how brands connect with audiences and drive sustainable growth. Her focus is on aligning media strategy with brand and user journeys, creating meaningful engagement and measurable outcomes.
Esther Tan is currently serving as the Global Director of Marketing & E-Commerce at Plaza Premium Group, leading the charge in crafting group marketing and digital strategies, driven by curiosity and a passion for data. Her expertise extends to e-commerce, digital marketing, CRM, and loyalty, with a background spanning over 20 years in aviation, travel, and hospitality
Yong Yau Goh is the Chief Marketing Officer at BullSwipe, a global fintech platform that converts crypto to fiat instantly. He helms BullSwipe’s brand, marketing and communication development across its African, Middle Eastern and Asian markets, and has over two decades experience as an award-winning brand communicator. Prior to BullSwipe, Yong Yau was the Chief Marketing Officer at the AWHL Group, Singapore’s largest conglomerate of integrated health, wellness and beauty brands. Leading regional teams across diverse business verticals, he oversaw the positioning, transformation and communication strategies for the group’s flagship brands. Most of Yong Yau’s career, however, has focused on the agency’s side, where he led full-suite creative and communication teams in Singapore, Myanmar and Shanghai at the Coal Group. This was where he consulted for and engaged CEOs and senior management in some of the region’s leading corporates to take their organisations to greater heights in terms of brand direction, communication approach and business strategy — with proven results. These corporates include regional giants like StarHub, DBS, Mapletree, the Mottama Group and the METRO Group. Yong Yau is also a doctoral candidate at the Golden Gate University, where his work focuses on AI-driven marketing and communication technologies.
I lead at the dynamic intersection of business strategy, technical infrastructure, and growth operations. My core philosophy is clear: architecting autonomous ecosystems that liberate global headcount growth from revenue expansion.
By weaving together complex SaaS telemetry with unified data taxonomies spanning sales, product, marketing, and customer success, I empower enterprises to evolve from reactive reporting to proactive, automated revenue engines. I built the “Single Source of Truth” (SSOT) that offers C-suite executives the clarity needed to navigate intricate customer journeys and make pivotal, board-level decisions.
