Signal Loss has Made Attribution’s Blind Spots Too Large to Ignore
Somewhere between 30% and 40% of the conversions marketing teams used to be able to track are no longer visible...
Somewhere between 30% and 40% of the conversions marketing teams used to be able to track are no longer visible...
Kiril Filipov is a European marketing and growth leader working at the intersection of technology, consumer behaviour and culture. He leads marketing for Viber across Europe, driving acquisition, retention, CRM, partnerships and market growth. His work focuses on finding scalable growth opportunities while adapting global products and strategies to local European audiences. He has worked across B2C and B2B products, building campaigns that combine data, creativity and cultural insight to turn product value into user growth.
Customer.io is an AI-powered customer engagement platform designed for organizations to create personalized customer journeys that engage, convert, and scale. Orchestrate messages across all channels, including email, in-app, SMS, push, and webhooks. Over 8k+ companies, including Notion, LESMILLS+, and Angi, rely on Customer.io to power their messaging needs.
SplitMetrics is a mobile marketing technology company combining AI-powered technology, data, and expert services to help app businesses scale profitably. As an Apple Ads Partner, we manage $1B in annual ad spend and support over 10,000 brands globally. We help marketers maximize profits through automated Apple Ads management, A/B testing, App Store Optimization, and multichannel marketing across platforms like TikTok, Google Ads, Meta, and 10 more channels.
Norman Nielsen is Growth Evangelist at idealo and product owner idealo flight comparison – Idealo is Europe’s leading price comparison platforms. Before that he led the organic growth strategy across international markets. Previously, he spent nearly seven years at Omio, most recently as VP Growth, and 7 years at Zalando as head of Organic – building and scaling a global team of 20-80 marketing and tech experts. With two decades of experience, he is a recognized expert in organic growth, AI-driven automation, and international expansion.
Bidease is a mobile advertising platform powering both demand and supply across the in-app ecosystem. It enables brands and app marketers to acquire and re-engage users through AI-driven, fully managed programmatic campaigns, while helping publishers monetize inventory through its growing SDK and exchange solutions. Operating on both sides of the market gives Bidease deeper insight and stronger performance for advertisers and publishers alike, particularly in high-growth global markets.
Adjust is a global leader in measurement, analytics, deep linking, and fraud prevention solutions for app marketers. Trusted by brands worldwide, Adjust helps marketers measure, optimize, and scale performance across every channel, platform, environment, and customer touchpoint. With AI-powered analytics, automation, privacy-centric attribution, engagement solutions, and much more, Adjust delivers the insights and tools marketers need to maximize ROI, improve user experiences, and drive omnichannel growth with confidence.
Kirill Pospelov is driving the growth of MyPie, a fan-driven platform that turns music streaming into financial support for artists. He focuses on developing new monetisation models that make it easier for audiences to support artists without adding friction to the listening experience. With a background in digital advertising and music promotion for major brands, Kirill brings a consumer-focused perspective on pricing, engagement and the evolving ways audiences support the artists they value.Â
Natalia Burakova is Head of Growth at Elva, an AI-powered video director app, and a Growth Advisor focused on mobile subscription apps. With more than 10 years of experience in tech, she has supported over 50 products across AI, travel, health, utilities and consumer subscriptions. Her work sits at the intersection of monetisation, onboarding, retention and product strategy, with a focus on building sustainable growth systems across the full user journey.Â
Branch provides software for enterprise businesses to acquire, retain, and engage users. The Branch platform delivers deep linking solutions that work across environments, along with AI-powered measurement to help organizations optimize advertising spend and improve ROI. World-class brands including Instacart, Western Union, NBCUniversal, Zocdoc, and Reddit rely on Branch to drive better marketing performance and keep users engaged.
Admitad is a global partner marketing platform that helps brands drive measurable growth through affiliate marketing, creator partnerships, mobile advertising, loyalty solutions, and performance-based customer acquisition. Operating across 20+ markets, Admitad connects more than 30,000 advertisers with over 100,000 active publishers and creators, enabling businesses to scale through transparent tracking, advanced attribution, and data-driven marketing solutions. With a strong presence across APAC, Europe, LATAM, and the Middle East, Admitad empowers brands to maximise ROI and build sustainable partnerships that deliver real business results.
Pablo is a versatile technology executive who has held leadership positions as both Head of Product and Head of Marketing. Over nearly two decades of international experience spanning Germany, China, and Singapore, he has specialised in building high-performing teams that leverage AI to drive product-led growth, retention, and monetisation. His deep cross-functional expertise gives him a unique edge in navigating critical inflection points and shifts in product lifecycle planning.
A global AI-native SaaS company that empowers businesses with AdTech and MarTech solutions.
Founded in 2012, Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud solutions. With 17 offices across APAC, the US, and EMEA, Appier empowers over 1,800 leading companies to accelerate growth through performance-driven advertising, personalized customer engagement at scale, and unified data insights that unlock audience intelligence.
Wuzzon is an Amsterdam-based app growth agency dedicated to helping mobile brands scale. From performance marketing and retention strategies to ASO and growth consultancy, our team connects apps with engaged, happy users across Europe – and beyond.
Yolande is a journalist with over 15 years of experience reporting on technology across both enterprise and the start-up landscape. Since 2015, she has been hot on the trail of covering artificial intelligence and its impact on how marketing and CX teams function.
Bhavin is the Managing Director of Helpling Singapore, a leading home services platform in Singapore and Europe. With 14 years of experience across early to growth-stage startups, multinational banking, and entrepreneurship, Bhavin has a proven track record of scaling businesses and driving customer growth.
Before Helpling, Bhavin was part of senior leadership at Zenyum, a dental tech startup, and also built a real estate marketplace. Passionate about leveraging technology to enhance user experience and operational efficiency, Bhavin specializes in growth strategies, digital marketing, and product innovation. He’s an advocate for customer-centric business models that deliver seamless user experience. Outside of work, Bhavin is an avid traveler and a tech enthusiast.
She leads a transversal organization underpinning Straight2Bank, the bank’s flagship digital platform for corporate and institutional clients. She is responsible for enabling core platform capabilities that power end‑to‑end client journeys across onboarding, servicing, and transaction banking. With deep experience spanning digital platforms, API ecosystems, and transformation at scale, Raji brings a product‑centric lens shaped by years of driving digital growth and client engagement initiatives globally.
Her current mandate sits at the intersection of Digital platform engineering and product development—where teams are evolving from builders to orchestrators, balancing speed with discipline in an AI‑accelerated environment. She is particularly passionate about how product leaders can increase decision velocity, embrace rapid iterative learning, and maintain strong engineering and governance fundamentals while navigating continuous change.
Sivaram is a marketing advisor at Genie Health, a Singapore-based health tech startup founded by ex-CXOs of LinkedIn, Twitter, and Twitch. He brings over 15 years of marketing leadership experience across consumer-tech platforms, including senior APAC roles at LinkedIn, PropertyGuru, The Walt Disney Company.
Ali has successfully grown businesses into generating multi-million dollars of revenue per quarter. He believes in putting the customer at the center, and excels at the execution of big ideas with given constraints.His previous roles includes driving ads and monetisation at Grab, CAFU, Nas and Noon.Â
Mildred Ang is the Global Lead of the Klook Kreator Program and Social Commerce at Klook, where she scales a community of 30,000+ Kreators across 88 markets into measurable bookings. With over a decade in performance, affiliate, and creator marketing; spanning SEM, paid social and affiliate, leading the Klook India marketing team, and now creator-led social commerce, she finds excitement in cracking the flywheel of community, commerce, and content.Â
Lee Kai Xin is the Chief Experience and Marketing Officer at Supermom, where she leads brand transformation, user growth, and experience strategy across Southeast Asia. She is currently focused on building the next-generation trusted village for modern mothers, bringing together community, content, data, and AI to create more meaningful support for families and stronger connections between mothers and brands.
With 18+ years spanning global agency floors (HAVAS, Publicis, serving DBS, BNP Paribas, Government of Singapore) and the trenches of high-growth startups (Circles.Life, PropertyGuru, Cinch), Gaurav has built and scaled full-stack growth engines across paid, owned, earned, data, martech, and AI — across APAC.
His marketing philosophy has always been rooted in one contrarian belief: the acquisition funnel is broken. The future belongs to the User Engagement Loop — Acquire, Engage, Retain, Refer, Repeat — powered by hyper-personalised decisioning and AI-driven discovery.
Roopa is a marketing leader with over 15 years of experience across the entertainment and consumer technology industries, having shaped audience growth and brand strategy at some of the world’s most iconic streaming and content platforms, including Netflix, Disney+, and Amazon/Audible.
Currently serving as Director of Marketing at Audible, Roopa leads go-to-market strategy and influencer programs across Asia Pacific and Rest of World. She is known for building innovative portfolio-based marketing frameworks that unlock growth across diverse and complex regional markets.
Papri leads APAC Communications at Roblox based out of Singapore. She was previously Head of APAC Communications at Tinder and prior to that worked with WPP and Edelman companies across communications, digital and creative marketing. With over two decades in marketing and communications its the art of authentic and purpose led storytelling for brands that drives her passion for the work she does across a diverse cultural and evolving tech landscape and audience.
Saiful is a Singapore-based search and growth strategist with over 15 years of experience helping organisations stay visible and competitive in an increasingly AI-shaped discovery landscape. Currently at OONA Insurance, he leads enterprise search strategy across Southeast Asia, spanning SEO, AEO, and GEO.
He has held regional search and growth roles at Citi across APAC and EMEA, Channel NewsAsia, and ZALORA Group, bringing cross-industry depth across financial services, media, and e-commerce.
JiaYuan leads global partnerships at Jolibox, helping super apps integrate entertainment content through mini apps to drive engagement and revenue growth. Over the past year, she has launched 10+ partnerships with leading platforms such as Grab, LINE, DANA, and TNGD, expanding our global footprint and unlocking new monetisation opportunities.
Benjamin drives growth across partnerships, KOLs, moomoo stores, and offline channels as Head of Channel Marketing at Moomoo Singapore — the country’s largest digital brokerage with over 1.5 million users. With 10+ years in tech, he specialises in growth, marketing, and strategic partnerships. He also co-founded Singapore’s largest partnerships network and serves as Vice President of the Singapore Strategic Partnership & Ecosystem Professionals Association.
Chee Yong is a technologist and the co-founder of multiple businesses in the mobile app, and gaming landscape. While Mixed Realms focuses on VR game development, responsible for games like Sairento VR and Hellsweeper VR, SwagSoft develops mobile apps, games, and VR/AR solutions.
He believes the future of storytelling lies in the partnership between human creativity and Artificial Intelligence. With a strong foundation in technical application development, he bridges the gap between complex software engineering and creative vision. Rather than seeing AI as just a shortcut, he views it as a powerful engine for building digital worlds that are more engaging and lifelike than ever before.
Swati is an ambitious, passionate, evolving sales and marketing professional with 9 years’ experience across technology and FMCG Industry. Her key skills include account management, digital marketing, people management and data analytics. Before Reckitt, she held ecommerce and sales roles at Kellog and NIVEA.
Yongchang is a strategic powerhouse at the intersection of data science and consumer behavior. Currently serving as the Regional Staff Customer Intelligence Strategist at GXS Group, he oversees the customer intelligence framework for two of Southeast Asia’s most innovative digital banking entities: GXBank in Malaysia and GXS in Singapore.
With a career rooted in deep analytical rigor and a PhD that informs his data-driven worldview, Yong Chang specializes in decoding complex consumer patterns to fuel business growth. He is instrumental in building the intelligence infrastructure that allows digital banks to move beyond traditional banking metrics, focusing instead on hyper-personalized customer experiences and proactive engagement strategies.
Ayush leads the SME vertical at Nium, where he oversees end-to-end product strategy and roadmaps for cross-border payments and cards. With over a decade of experience at companies including Zendesk, Grab, and Zoomcar, he focuses on building reliable fintech products where customer experience is as critical as pricing and speed. Ayush also shares practical, execution-focused insights as a product management lecturer at MAGES Institute of Excellence, helping the next generation of leaders bridge the gap between theory and real-world application.
FastSpring’s full-service ecommerce platform supports any subscription-based billing model with customizable plans — including monthly, yearly, or metered usage. Recurring billing solutions make it easy to adjust pricing, collect taxes, and accept global payment methods so you can get the most value out of every new subscriber. Maximize your revenue with easy recurring billing and subscription management that scale alongside your business. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with offices in Austin, Amsterdam, Singapore, Canada, and the UK. For more information, please visit https://www.fastspring.com
Axon Ads Manager (https://axon.ai) is AppLovin’s self-serve advertising platform that helps businesses of all sizes achieve profitable growth. It enables advertisers to find ideal customers amongst a reach of over a billion daily active users.
Cindy Chua is the Senior Investment Lead at Jobstreet Singapore, part of the SEEK Group. She oversees full funnel marketing investments across digital and offline channels, shaping how brands connect with audiences and drive sustainable growth. Her focus is on aligning media strategy with brand and user journeys, creating meaningful engagement and measurable outcomes.
Esther Tan is currently serving as the Global Director of Marketing & E-Commerce at Plaza Premium Group, leading the charge in crafting group marketing and digital strategies, driven by curiosity and a passion for data. Her expertise extends to e-commerce, digital marketing, CRM, and loyalty, with a background spanning over 20 years in aviation, travel, and hospitality
Yong Yau Goh is the Chief Marketing Officer at BullSwipe, a global fintech platform that converts crypto to fiat instantly. He helms BullSwipe’s brand, marketing and communication development across its African, Middle Eastern and Asian markets, and has over two decades experience as an award-winning brand communicator. Prior to BullSwipe, Yong Yau was the Chief Marketing Officer at the AWHL Group, Singapore’s largest conglomerate of integrated health, wellness and beauty brands. Leading regional teams across diverse business verticals, he oversaw the positioning, transformation and communication strategies for the group’s flagship brands. Most of Yong Yau’s career, however, has focused on the agency’s side, where he led full-suite creative and communication teams in Singapore, Myanmar and Shanghai at the Coal Group. This was where he consulted for and engaged CEOs and senior management in some of the region’s leading corporates to take their organisations to greater heights in terms of brand direction, communication approach and business strategy — with proven results. These corporates include regional giants like StarHub, DBS, Mapletree, the Mottama Group and the METRO Group. Yong Yau is also a doctoral candidate at the Golden Gate University, where his work focuses on AI-driven marketing and communication technologies.
I lead at the dynamic intersection of business strategy, technical infrastructure, and growth operations. My core philosophy is clear: architecting autonomous ecosystems that liberate global headcount growth from revenue expansion.
By weaving together complex SaaS telemetry with unified data taxonomies spanning sales, product, marketing, and customer success, I empower enterprises to evolve from reactive reporting to proactive, automated revenue engines. I built the “Single Source of Truth” (SSOT) that offers C-suite executives the clarity needed to navigate intricate customer journeys and make pivotal, board-level decisions.
