04.45 PM
FIRESIDE
What’s Next? The Many Paths to App Monetisation in the Lifetime Value Battle
- Subscription tiers
- Digital goods
- Membership communities
- Personalised upgrades
- In-app commerce
04.45 PM
Yolande is a journalist with over 15 years of experience reporting on technology across both enterprise and the start-up landscape. Since 2015, she has been hot on the trail of covering artificial intelligence and its impact on how marketing and CX teams function.
Bhavin is the Managing Director of Helpling Singapore, a leading home services platform in Singapore and Europe. With 14 years of experience across early to growth-stage startups, multinational banking, and entrepreneurship, Bhavin has a proven track record of scaling businesses and driving customer growth.
Before Helpling, Bhavin was part of senior leadership at Zenyum, a dental tech startup, and also built a real estate marketplace. Passionate about leveraging technology to enhance user experience and operational efficiency, Bhavin specializes in growth strategies, digital marketing, and product innovation. He’s an advocate for customer-centric business models that deliver seamless user experience. Outside of work, Bhavin is an avid traveler and a tech enthusiast.
She leads a transversal organization underpinning Straight2Bank, the bank’s flagship digital platform for corporate and institutional clients. She is responsible for enabling core platform capabilities that power end‑to‑end client journeys across onboarding, servicing, and transaction banking. With deep experience spanning digital platforms, API ecosystems, and transformation at scale, Raji brings a product‑centric lens shaped by years of driving digital growth and client engagement initiatives globally.
Her current mandate sits at the intersection of Digital platform engineering and product development—where teams are evolving from builders to orchestrators, balancing speed with discipline in an AI‑accelerated environment. She is particularly passionate about how product leaders can increase decision velocity, embrace rapid iterative learning, and maintain strong engineering and governance fundamentals while navigating continuous change.
Sivaram is a marketing advisor at Genie Health, a Singapore-based health tech startup founded by ex-CXOs of LinkedIn, Twitter, and Twitch. He brings over 15 years of marketing leadership experience across consumer-tech platforms, including senior APAC roles at LinkedIn, PropertyGuru, The Walt Disney Company.
Ali has successfully grown businesses into generating multi-million dollars of revenue per quarter. He believes in putting the customer at the center, and excels at the execution of big ideas with given constraints.His previous roles includes driving ads and monetisation at Grab, CAFU, Nas and Noon.
Mildred Ang is the Global Lead of the Klook Kreator Program and Social Commerce at Klook, where she scales a community of 30,000+ Kreators across 88 markets into measurable bookings. With over a decade in performance, affiliate, and creator marketing; spanning SEM, paid social and affiliate, leading the Klook India marketing team, and now creator-led social commerce, she finds excitement in cracking the flywheel of community, commerce, and content.
Lee Kai Xin is the Chief Experience and Marketing Officer at Supermom, where she leads brand transformation, user growth, and experience strategy across Southeast Asia. She is currently focused on building the next-generation trusted village for modern mothers, bringing together community, content, data, and AI to create more meaningful support for families and stronger connections between mothers and brands.
With 18+ years spanning global agency floors (HAVAS, Publicis, serving DBS, BNP Paribas, Government of Singapore) and the trenches of high-growth startups (Circles.Life, PropertyGuru, Cinch), Gaurav has built and scaled full-stack growth engines across paid, owned, earned, data, martech, and AI — across APAC.
His marketing philosophy has always been rooted in one contrarian belief: the acquisition funnel is broken. The future belongs to the User Engagement Loop — Acquire, Engage, Retain, Refer, Repeat — powered by hyper-personalised decisioning and AI-driven discovery.
Roopa is a marketing leader with over 15 years of experience across the entertainment and consumer technology industries, having shaped audience growth and brand strategy at some of the world’s most iconic streaming and content platforms, including Netflix, Disney+, and Amazon/Audible.
Currently serving as Director of Marketing at Audible, Roopa leads go-to-market strategy and influencer programs across Asia Pacific and Rest of World. She is known for building innovative portfolio-based marketing frameworks that unlock growth across diverse and complex regional markets.
Papri leads APAC Communications at Roblox based out of Singapore. She was previously Head of APAC Communications at Tinder and prior to that worked with WPP and Edelman companies across communications, digital and creative marketing. With over two decades in marketing and communications its the art of authentic and purpose led storytelling for brands that drives her passion for the work she does across a diverse cultural and evolving tech landscape and audience.
Saiful is a Singapore-based search and growth strategist with over 15 years of experience helping organisations stay visible and competitive in an increasingly AI-shaped discovery landscape. Currently at OONA Insurance, he leads enterprise search strategy across Southeast Asia, spanning SEO, AEO, and GEO.
He has held regional search and growth roles at Citi across APAC and EMEA, Channel NewsAsia, and ZALORA Group, bringing cross-industry depth across financial services, media, and e-commerce.
JiaYuan leads global partnerships at Jolibox, helping super apps integrate entertainment content through mini apps to drive engagement and revenue growth. Over the past year, she has launched 10+ partnerships with leading platforms such as Grab, LINE, DANA, and TNGD, expanding our global footprint and unlocking new monetisation opportunities.
Benjamin drives growth across partnerships, KOLs, moomoo stores, and offline channels as Head of Channel Marketing at Moomoo Singapore — the country’s largest digital brokerage with over 1.5 million users. With 10+ years in tech, he specialises in growth, marketing, and strategic partnerships. He also co-founded Singapore’s largest partnerships network and serves as Vice President of the Singapore Strategic Partnership & Ecosystem Professionals Association.
Chee Yong is a technologist and the co-founder of multiple businesses in the mobile app, and gaming landscape. While Mixed Realms focuses on VR game development, responsible for games like Sairento VR and Hellsweeper VR, SwagSoft develops mobile apps, games, and VR/AR solutions.
He believes the future of storytelling lies in the partnership between human creativity and Artificial Intelligence. With a strong foundation in technical application development, he bridges the gap between complex software engineering and creative vision. Rather than seeing AI as just a shortcut, he views it as a powerful engine for building digital worlds that are more engaging and lifelike than ever before.
Swati is an ambitious, passionate, evolving sales and marketing professional with 9 years’ experience across technology and FMCG Industry. Her key skills include account management, digital marketing, people management and data analytics. Before Reckitt, she held ecommerce and sales roles at Kellog and NIVEA.
Yongchang is a strategic powerhouse at the intersection of data science and consumer behavior. Currently serving as the Regional Staff Customer Intelligence Strategist at GXS Group, he oversees the customer intelligence framework for two of Southeast Asia’s most innovative digital banking entities: GXBank in Malaysia and GXS in Singapore.
With a career rooted in deep analytical rigor and a PhD that informs his data-driven worldview, Yong Chang specializes in decoding complex consumer patterns to fuel business growth. He is instrumental in building the intelligence infrastructure that allows digital banks to move beyond traditional banking metrics, focusing instead on hyper-personalized customer experiences and proactive engagement strategies.
Ayush leads the SME vertical at Nium, where he oversees end-to-end product strategy and roadmaps for cross-border payments and cards. With over a decade of experience at companies including Zendesk, Grab, and Zoomcar, he focuses on building reliable fintech products where customer experience is as critical as pricing and speed. Ayush also shares practical, execution-focused insights as a product management lecturer at MAGES Institute of Excellence, helping the next generation of leaders bridge the gap between theory and real-world application.
FastSpring’s full-service ecommerce platform supports any subscription-based billing model with customizable plans — including monthly, yearly, or metered usage. Recurring billing solutions make it easy to adjust pricing, collect taxes, and accept global payment methods so you can get the most value out of every new subscriber. Maximize your revenue with easy recurring billing and subscription management that scale alongside your business. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with offices in Austin, Amsterdam, Singapore, Canada, and the UK. For more information, please visit https://www.fastspring.com
Axon Ads Manager (https://axon.ai) is AppLovin’s self-serve advertising platform that helps businesses of all sizes achieve profitable growth. It enables advertisers to find ideal customers amongst a reach of over a billion daily active users.
Cindy Chua is the Senior Investment Lead at Jobstreet Singapore, part of the SEEK Group. She oversees full funnel marketing investments across digital and offline channels, shaping how brands connect with audiences and drive sustainable growth. Her focus is on aligning media strategy with brand and user journeys, creating meaningful engagement and measurable outcomes.
Harriet leads Singapore’s largest experience design team. She works end-to-end—from strategy to execution to enhance customer experiences and drive human-centered innovation. A natural connector, Harriet collaborates across technology, brand, transformation, behavioural science, and design to shape both present and future experiences.
Esther Tan is currently serving as the Global Director of Marketing & E-Commerce at Plaza Premium Group, leading the charge in crafting group marketing and digital strategies, driven by curiosity and a passion for data. Her expertise extends to e-commerce, digital marketing, CRM, and loyalty, with a background spanning over 20 years in aviation, travel, and hospitality
Yong Yau Goh is the Chief Marketing Officer at BullSwipe, a global fintech platform that converts crypto to fiat instantly. He helms BullSwipe’s brand, marketing and communication development across its African, Middle Eastern and Asian markets, and has over two decades experience as an award-winning brand communicator. Prior to BullSwipe, Yong Yau was the Chief Marketing Officer at the AWHL Group, Singapore’s largest conglomerate of integrated health, wellness and beauty brands. Leading regional teams across diverse business verticals, he oversaw the positioning, transformation and communication strategies for the group’s flagship brands. Most of Yong Yau’s career, however, has focused on the agency’s side, where he led full-suite creative and communication teams in Singapore, Myanmar and Shanghai at the Coal Group. This was where he consulted for and engaged CEOs and senior management in some of the region’s leading corporates to take their organisations to greater heights in terms of brand direction, communication approach and business strategy — with proven results. These corporates include regional giants like StarHub, DBS, Mapletree, the Mottama Group and the METRO Group. Yong Yau is also a doctoral candidate at the Golden Gate University, where his work focuses on AI-driven marketing and communication technologies.
I lead at the dynamic intersection of business strategy, technical infrastructure, and growth operations. My core philosophy is clear: architecting autonomous ecosystems that liberate global headcount growth from revenue expansion.
By weaving together complex SaaS telemetry with unified data taxonomies spanning sales, product, marketing, and customer success, I empower enterprises to evolve from reactive reporting to proactive, automated revenue engines. I built the “Single Source of Truth” (SSOT) that offers C-suite executives the clarity needed to navigate intricate customer journeys and make pivotal, board-level decisions.
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