Unlocked: Mobile & App Growth Summit
Amsterdam
Europe’s leading summit for mobile marketing and app growth leaders.
One day of proven strategies on UA, retention, monetisation, and product innovation.
- 14 October 2025
- Hotel Casa, Amsterdam
About the Event
Unlocked: Mobile and App Growth Summit, Amsterdam, is where Europe’s brightest mobile minds converge to shape the future of app success. This high-energy summit will bring together over 150 innovators across marketing, product, UX, and growth from across the region.
As Europe’s mobile app market races toward a $124 billion valuation by 2030, Unlocked delivers deep insights into user acquisition, smart monetisation, retention, ASO, and performance marketing.
From hands-on workshops to keynotes, expect an agenda packed with actionable strategies from the industry’s top growth experts and product leaders.
speakers
Aitor Abonjo
Director – CRM & Customer Retention,
Kolet
Amanda Gandolpho
Head of Brand,
Swapfiets
Alvaro Ungurean
Commercial Director Europe, International Train,
Trip.com Group
Ellora Nath
Product Lead,
Booking.com
Garima Singh
Global Strategy Lead, Commercial Marketing,
AkzoNobel
Idan Gerby
General Manager, Youda Games,
Playtika
Igor Lyubimov
Founder & CEO,
Web2Wave
Imad Jawad
Product Leader, Growth Automation and Expansion,
Bolt
Sponsors
Gold Partners
Silver Partner
Associate Partners
Cocktail Partner
Exhibition Partner
Coffee Partner
Networking Partners
PREVIOUS UNLOCKED SERIES PARTNERS
Agenda Highlights
Scaling Growth in Fragmented European Markets
- Think Global, Build Local: Tailoring UX And Features Per Region
- Community-Led Apps For Long-Term User Loyalty
- Localisation Beyond Translation To Drive Engagement
Monetisation & Revenue Strategies
- Freemium vs Subscription: What works in 2025
- Balancing User Experience with Monetisation Goals
- Smart Payments Tailored To Local Preferences
Performance Marketing & Acquisition
- Cutting CAC with smarter, data-led targeting
- Unifying ASO and Paid UA for better efficiency
- Creator-Led, Hyper-Targeted Growth Strategies
Retention & Engagement
- Building Sticky Content In Fast-Scrolling Environments
- Designing Habit-Forming User Experiences
- Creating Value-Driven Engagement Loops
book your pass
€299
- Access to the exhibition floor
-
Network with 150+
marketing, growth & product
leaders -
Access to 12+ sessions,
fireside chats, and keynotes -
Gourmet lunch and
networking refreshments
Note:
. No consultants or solution providers are eligible for this pass, exclusive to end users representing a primary market.
. The organising committee reserves the right to reject your registration if you do not meet the criteria for the summit.
€1499
-
Branding as a 'Networking
Partner' on the event website -
Network with 150+
marketing, growth & product
leaders -
Access to 12+ sessions,
fireside chats, and keynotes -
Gourmet lunch and
networking refreshments
Note:
. This pass is exclusively reserved for solution providers.
Testimonials from Previous Editions
Pablo D Cantu
Jaime Ocampo
Prashant Singh
