Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.

Juggling customers across channels can be daunting—there is a tonne of data coming from different sources. AI removes the guesswork and streamlines processes.

In 2025, the battle for mobile growth won’t be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here’s why segmentation and real-time behaviour are having a major moment. In early 2025, mobile marketers are facing a stark reality: more than 90% of app…

As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out… User acquisition (UA) has become a lot…