Ideas, thought leadership, and strategies from the global app industry

Cindy Chua
Senior Investment Lead
Jobstreet Singapore

Cindy Chua is the Senior Investment Lead at Jobstreet Singapore, part of the SEEK Group. She oversees full funnel marketing investments across digital and offline channels, shaping how brands connect with audiences and drive sustainable growth. Her focus is on aligning media strategy with brand and user journeys, creating meaningful engagement and measurable outcomes.

Harriet Wakelam
Executive Director Design
DBS Bank

Harriet leads Singapore’s largest experience design team. She works end-to-end—from strategy to execution to enhance customer experiences and drive human-centered innovation. A natural connector, Harriet collaborates across technology, brand, transformation, behavioural science, and design to shape both present and future experiences.

Esther Tan
Global Director of Marketing & E-Commerce
Plaza Premium Group

Esther Tan is currently serving as the Global Director of Marketing & E-Commerce at Plaza Premium Group, leading the charge in crafting group marketing and digital strategies, driven by curiosity and a passion for data. Her expertise extends to e-commerce, digital marketing, CRM, and loyalty, with a background spanning over 20 years in aviation, travel, and hospitality

Yong Yau GOH
Chief Marketing Officer
BullSwipe

Yong Yau Goh is the Chief Marketing Officer at BullSwipe, a global fintech platform that converts crypto to fiat instantly. He helms BullSwipe’s brand, marketing and communication development across its African, Middle Eastern and Asian markets, and has over two decades experience as an award-winning brand communicator. Prior to BullSwipe, Yong Yau was the Chief Marketing Officer at the AWHL Group, Singapore’s largest conglomerate of integrated health, wellness and beauty brands. Leading regional teams across diverse business verticals, he oversaw the positioning, transformation and communication strategies for the group’s flagship brands. Most of Yong Yau’s career, however, has focused on the agency’s side, where he led full-suite creative and communication teams in Singapore, Myanmar and Shanghai at the Coal Group. This was where he consulted for and engaged CEOs and senior management in some of the region’s leading corporates to take their organisations to greater heights in terms of brand direction, communication approach and business strategy — with proven results. These corporates include regional giants like StarHub, DBS, Mapletree, the Mottama Group and the METRO Group. Yong Yau is also a doctoral candidate at the Golden Gate University, where his work focuses on AI-driven marketing and communication technologies.

Lee Wei Song
Lead, Strategic Operations & Analytics
Flipster

I lead at the dynamic intersection of business strategy, technical infrastructure, and growth operations. My core philosophy is clear: architecting autonomous ecosystems that liberate global headcount growth from revenue expansion.

By weaving together complex SaaS telemetry with unified data taxonomies spanning sales, product, marketing, and customer success, I empower enterprises to evolve from reactive reporting to proactive, automated revenue engines. I built the “Single Source of Truth” (SSOT) that offers C-suite executives the clarity needed to navigate intricate customer journeys and make pivotal, board-level decisions.

Throughout my career, I have dedicated myself to optimising the vital balance between top-line revenue generation and systemic risk mitigation. At TikTok, I mapped risk-versus-revenue trade-offs, assessing initiatives across User, Regulatory, and Platform risk vectors against Tapped, Untapped, and Lost revenue to unlock $500M in untapped platform monetisation and prepare executives for US Congressional hearings.