UNLOCKED: INSIGHTS
Ideas, thought leadership, and strategies from the global app industry
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Ideas, thought leadership, and strategies from the global app industry
SocialPeta is a leading ad intelligence platform that provides deep insights into global mobile advertising trends. With a database of over 1.6 billion ad creatives from 80+ ad networks across 80+ countries and regions, SocialPeta helps advertisers, marketers, and developers enhance their advertising strategies through powerful tools for competitive analysis, creative benchmarking, and media cost intelligence. Trusted by top game and app companies worldwide, SocialPeta is committed to improving ad performance and supporting global growth. Please visit:
https://www.linkedin.com/company/socialpeta-ltd/
Krshna Prashant
Head of Campaigns – Europe & Turkey
Delivery Hero
Krshna is a growth marketing and ops nerd with over 9 years of experience scaling some of the biggest tech brands across Asia and Europe – Uber, Grab, Flash Coffee, and now Delivery Hero. Currently based in Berlin, she leads Marketing Operations at Delivery Hero, where she’s obsessed with building high-impact 360 marketing campaigns, launching across new markets, and making sure marketing actually moves the needle.With deep expertise in go-to-market strategy, cross-functional execution, and customer lifecycle optimization, she has spearheaded multi-million-dollar campaigns across diverse, high-growth markets — from Singapore to Sweden.
Outside of work, she’s a writer, enjoys yoga and is a firm believer that the best marketing starts with empathy – and maybe a really good spreadsheet.
Laurens Jansen
Head of Growth
Polarsteps
Laurens Jansen is a seasoned growth leader with over 13 years of experience driving digital growth across startups, scale-ups, and corporate ventures.
As Head of Growth at Polarsteps, he leads the company’s marketing, acquisition, and engagement strategies—is responsible for building a scalable experimentation engine and delivering measurable results through data-driven execution.
Before joining Polarsteps, Laurens served as the temporary Head of Growth for over 30 B2C and B2B brands at Off The Record – ACE Agency, contributing to the success of companies like Storytel, VodafoneZiggo, Unilever, Felyx, and Scribbr. With deep expertise in both organic and paid growth, Laurens brings a strategic, impact-oriented mindset to every challenge.
FastSpring’s full-service ecommerce platform supports any subscription-based billing model with customizable plans — including monthly, yearly, or metered usage. Recurring billing solutions make it easy to adjust pricing, collect taxes, and accept global payment methods so you can get the most value out of every new subscriber. Maximize your revenue with easy recurring billing and subscription management that scale alongside your business. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with offices in Austin, Amsterdam, Singapore, Canada, and the UK. For more information, please visit https://www.fastspring.com
Soyinka Majumder
Head of Customer & Marketing Analytics
Just Eat Takeaway.com
With over 15 years of experience across analytics, marketing technology, and user engagement, Soyinka brings deep expertise in using data to drive business outcomes. At Just Eat Takeaway.com, he leads global customer and marketing analytics across web, app, and communication channels—helping shape data-driven strategies that power user acquisition, retention, and personalisation at scale.
Before joining JET, Soyinka held senior roles at companies like Goibibo, Makemytrip, AskMe, and Idea Cellular, where he built martech frameworks, led loyalty and churn programs, and drove adoption of marketing automation and performance analytics across large user bases.
A passionate data leader, Soyinka has been instrumental in helping organisations move towards predictive and prescriptive analytics. Today, he continues to drive global marketing effectiveness and operational excellence through intelligent insights
Jyoti Pannu
Product Manager
Booking.com
Jyotiis a product strategy leader with over a decade of experience across travel, fintech, and e-commerce marketplaces. Currently at Booking.com, she manages global traffic acquisition products, driving 7% of company revenue and leading the launch of AI-powered solutions that have tripled visitor traffic and improved conversion rates.
Jyoti has also led GenAI learning programs and major strategic initiatives, ensuring compliance and operational excellence across 160+ countries.
Previously, she held senior product roles at Binance, BUX, and Flipkart, delivering measurable impact through user acquisition, onboarding, and marketplace optimization.
Her expertise includes launching products for 100M+ users, orchestrating large-scale go-to-market strategies, and fostering innovation within cross-functional teams. Jyoti is passionate about leveraging technology to solve real-world problems and is a strong advocate for diversity and well-being in tech, bringing a global perspective to every project she leads
Idan Gerby
General Manager, Youda Games
Playtika
General Manager at Youda Games, a Playtika studio based in Amsterdam, overseeing two top-performing poker titles: Governor of Poker 3 and Monopoly Poker.
Former Head of Monetization for World Series of Poker (WSOP), the world’s leading free-to-play poker app.
Previously served as Vice President of Advertising & Marketing at top-tier advertising agencies, driving strategic brand and performance marketing initiatives.
Brings a strong background in the marketing and advertising industry, with deep expertise in brand marketing and user acquisition.
Alvaro Ungurean
Commercial Director Europe, International Train
Trip.com Group
Alvaro Ungurean is the Commercial Director, Europe of the International Train department at Trip.com Group, overseeing Trip.com’s ambitious expansion plans and growth in the European space. Spent the last ten years in the travel industry with a focus on digitalisation and commercial development.
Known for his sharp commercial insight and deep understanding of the European mobility landscape, Álvaro plays a key role in driving user-centric growth in a competitive and rapidly evolving environment. His strategic vision and operational expertise make him a valuable voice in the conversation around the future of travel and mobility.
web2wave is the #1 web2app growth platform helping mobile subscription apps acquire users through personalized onboarding funnels.
Used by apps generating over $200M in annual revenue, web2wave enables developers to bypass 15-30% App Store fees, restore post-ATT attribution, and iterate instantly on paywalls and funnels without app releases.
Mobile app developers using web2wave see dramatic improvements in user quality and conversion rates by engaging users before app install.
With its no-code quiz builder, flexible paywalls, and seamless integrations with subscription management systems and major MMPs, web2wave powers successful web2app funnels for subscription apps across all verticals worldwide.
To learn more, visit www.web2wave.com
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies.
Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and technology partners to create better, more meaningful customer relationships.
To learn more, visit www.appsflyer.com
Maksymilian Pawłowski
Performance Marketing Lead
Blix
Maksymilian Pawłowski is an experienced mobile growth specialist with over 7 years of hands-on expertise in performance marketing, ASO, user acquisition, and monetisation. As the Performance Marketing Lead at Blix, he oversees the full-funnel growth strategy for Poland’s leading shopping apps—Blix, Zdrowe Zakupy, and Qpony—driving campaign optimisation, creative strategy, and ASO to deliver scalable user growth.
His career spans across mobile apps and gaming, having led marketing teams at Listonic and T-Bull S.A., where he was responsible for the growth of more than 30 mobile titles. Maksymilian also brings project management experience from his work on PC games at GamesUP Studio, blending strategic planning with cross-functional leadership.
A firm believer in the power of innovation, he leverages AI tools and data analytics to enhance campaign performance, automate workflows, and make smarter marketing decisions. He also provides freelance consulting on app growth, helping brands scale efficiently.
Amanda Gandolpho
Head of Brand
Swapfiets
Amanda Gandolpho is a senior brand and marketing leader with 15 years of experience driving growth through bold, user-centric storytelling. She currently leads brand and creative at Swapfiets, a fast-scaling mobility subscription company operating in 8 European markets.
With a background spanning mobility tech, CPG, and creative agencies, Amanda has built full-funnel campaigns that blend strategic clarity with cultural relevance – whether launching purpose-led platforms at Unilever for brands like Hellmann’s and Dove or driving digital growth at scale-ups. She helps brands stand out in mobile-first environments by creating work that’s not just memorable, but magnetic.
Brazilian-born and based in Amsterdam, Amanda is also a public speaker and comedian, known for bringing energy, insight, and sharp storytelling to every stage. Her mission? To build brands people love – because they’re good for people, and good for our planet.
Garima Singh
Global Strategy Lead- Commercial Marketing
Akzo Nobel
Garima Singh is a seasoned marketing & commercial strategy professional with over 11 years of experience leading transformative growth across consumer goods, e-commerce, and tech industries in B2C & B2B leadership roles. She has worked on legacy brands and digital-first disruptors across Asia-Pacific and European markets.
Currently, she serves as the Global Strategy Lead – Commercial Marketing at Akzo Nobel global headquarters in Amsterdam, spearheading high-impact strategic initiatives at the intersection of Digital, Marketing, and Sales across Europe, North America, Latin America & Asia.
Garima’s career spans Brand, Commercial & GTM leadership roles at Nestlé, Kraft Heinz, and Procter & Gamble, where she managed multimillion-dollar brand portfolios, spearheaded successful omnichannel marketing campaigns, led e-commerce strategy and execution, and launched high-visibility co-branding initiatives with partners like Disney and Warner Bros.
Garima is passionate about AI and innovation, with nine publications in leading journals including IEEE, Springer, and Elsevier. Her passion coupled with a strong commercial acumen and cross-industry marketing experience position her as a forward-thinking leader in modern marketing.
Simona Piftor
Head of Product Design
Catawiki
Simona Piftor is Head of Product Design at Catawiki, Europe’s most-visited curated marketplace for special objects. With almost 20 years of experience turning complexity into clarity, she guides an expanding UX team and sets end-to-end strategy for buyer and seller journeys, powering 85 000 new listings every week across 80 + categories. She brings a pragmatic approach to building intuitive, human-centred experiences.
With a background in computer science, her career spans Booking.com, GameHouse, TravelBird and Tiqets, where she steered cross-functional teams, launched product innovations and delivered measurable gains in conversion and engagement.
Simona is passionate about thoughtful leadership, growing resilient teams, and bridging the gap between business strategy and design execution.
Narcisse Ndeke
Global Campaigns Expert
Netflix
Narcisse Ndeke is part of the Global Campaigns, Strategy & Operations team at Netflix, bringing over 10 years of diverse experience across public policy, media law, and international stakeholder engagement.
He has led strategic initiatives supporting Netflix’s global positioning across Europe, Latin America and the Asia-Pacific region. In addition to his corporate work, Narcisse is a guest lecturer at Utrecht University and co-founder of The Firm Consult, where he empowers creative entrepreneurs with legal and business expertise.
