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Alvaro Ungurean
Commercial Director Europe, International Train
Trip.com Group
Alvaro Ungurean is the Commercial Director, Europe of the International Train department at Trip.com Group, overseeing Trip.com’s ambitious expansion plans and growth in the European space. Spent the last ten years in the travel industry with a focus on digitalisation and commercial development.
Known for his sharp commercial insight and deep understanding of the European mobility landscape, Álvaro plays a key role in driving user-centric growth in a competitive and rapidly evolving environment. His strategic vision and operational expertise make him a valuable voice in the conversation around the future of travel and mobility.
web2wave is the #1 web2app growth platform helping mobile subscription apps acquire users through personalized onboarding funnels.
Used by apps generating over $200M in annual revenue, web2wave enables developers to bypass 15-30% App Store fees, restore post-ATT attribution, and iterate instantly on paywalls and funnels without app releases.
Mobile app developers using web2wave see dramatic improvements in user quality and conversion rates by engaging users before app install.
With its no-code quiz builder, flexible paywalls, and seamless integrations with subscription management systems and major MMPs, web2wave powers successful web2app funnels for subscription apps across all verticals worldwide.
To learn more, visit www.web2wave.com
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies.
Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and technology partners to create better, more meaningful customer relationships.
To learn more, visit www.appsflyer.com
Maksymilian Pawłowski
Performance Marketing Lead
Blix
Maksymilian Pawłowski is an experienced mobile growth specialist with over 7 years of hands-on expertise in performance marketing, ASO, user acquisition, and monetisation. As the Performance Marketing Lead at Blix, he oversees the full-funnel growth strategy for Poland’s leading shopping apps—Blix, Zdrowe Zakupy, and Qpony—driving campaign optimisation, creative strategy, and ASO to deliver scalable user growth.
His career spans across mobile apps and gaming, having led marketing teams at Listonic and T-Bull S.A., where he was responsible for the growth of more than 30 mobile titles. Maksymilian also brings project management experience from his work on PC games at GamesUP Studio, blending strategic planning with cross-functional leadership.
A firm believer in the power of innovation, he leverages AI tools and data analytics to enhance campaign performance, automate workflows, and make smarter marketing decisions. He also provides freelance consulting on app growth, helping brands scale efficiently.
Amanda Gandolpho
Head of Brand
Swapfiets
Amanda Gandolpho is a senior brand and marketing leader with 15 years of experience driving growth through bold, user-centric storytelling. She currently leads brand and creative at Swapfiets, a fast-scaling mobility subscription company operating in 8 European markets.
With a background spanning mobility tech, CPG, and creative agencies, Amanda has built full-funnel campaigns that blend strategic clarity with cultural relevance – whether launching purpose-led platforms at Unilever for brands like Hellmann’s and Dove or driving digital growth at scale-ups. She helps brands stand out in mobile-first environments by creating work that’s not just memorable, but magnetic.
Brazilian-born and based in Amsterdam, Amanda is also a public speaker and comedian, known for bringing energy, insight, and sharp storytelling to every stage. Her mission? To build brands people love – because they’re good for people, and good for our planet.
Garima Singh
Global Strategy Lead- Commercial Marketing
Akzo Nobel
Garima Singh is a seasoned marketing & commercial strategy professional with over 11 years of experience leading transformative growth across consumer goods, e-commerce, and tech industries in B2C & B2B leadership roles. She has worked on legacy brands and digital-first disruptors across Asia-Pacific and European markets.
Currently, she serves as the Global Strategy Lead – Commercial Marketing at Akzo Nobel global headquarters in Amsterdam, spearheading high-impact strategic initiatives at the intersection of Digital, Marketing, and Sales across Europe, North America, Latin America & Asia.
Garima’s career spans Brand, Commercial & GTM leadership roles at Nestlé, Kraft Heinz, and Procter & Gamble, where she managed multimillion-dollar brand portfolios, spearheaded successful omnichannel marketing campaigns, led e-commerce strategy and execution, and launched high-visibility co-branding initiatives with partners like Disney and Warner Bros.
Garima is passionate about AI and innovation, with nine publications in leading journals including IEEE, Springer, and Elsevier. Her passion coupled with a strong commercial acumen and cross-industry marketing experience position her as a forward-thinking leader in modern marketing.
Simona Piftor
Head of Product Design
Catawiki
Simona Piftor is Head of Product Design at Catawiki, Europe’s most-visited curated marketplace for special objects. With almost 20 years of experience turning complexity into clarity, she guides an expanding UX team and sets end-to-end strategy for buyer and seller journeys, powering 85 000 new listings every week across 80 + categories. She brings a pragmatic approach to building intuitive, human-centred experiences.
With a background in computer science, her career spans Booking.com, GameHouse, TravelBird and Tiqets, where she steered cross-functional teams, launched product innovations and delivered measurable gains in conversion and engagement.
Simona is passionate about thoughtful leadership, growing resilient teams, and bridging the gap between business strategy and design execution.
Narcisse Ndeke
Global Campaigns Expert
Netflix
Narcisse Ndeke is part of the Global Campaigns, Strategy & Operations team at Netflix, bringing over 10 years of diverse experience across public policy, media law, and international stakeholder engagement.
He has led strategic initiatives supporting Netflix’s global positioning across Europe, Latin America and the Asia-Pacific region. In addition to his corporate work, Narcisse is a guest lecturer at Utrecht University and co-founder of The Firm Consult, where he empowers creative entrepreneurs with legal and business expertise.